Turku based IT company Arado renewed their brand and website with Taiste. I was the Lead Designer in the project.
The project included complete design guidelines for the new brand. After the brand book was completed Arado’s website was renewed to showcase the new identity.
Arado and Taiste do a lot of co-operation together, and the goal with the new identity was to showcase this bond with the two companies.
The big challenge was to find the right balance between sharing elements with Taiste and Arado having its own unique identity.
After some trial and error the balance was found by Arado having its own unique color palette that shares one color (green) with Taiste’s color palette.
Arado and Taiste both have their unique identites but by having some shared elements like typography they can do cohesive joint presentations when necessary.
Different patterns were added to brand book to give Arado a unique visual element that can be applied in many ways. Patterns make the identity more versatile and playful. They also reflect the technological nature of Arado’s business.
Arado’s website was renewed to showcase the new brand. It was created with Webflow.
The work on the brand and website was completed in Spring 2024. The project was done in close co-operation between Taiste and Arado.
From Taiste Stiina Tilli, Matias Jansson, Niki Laaksonen and Ville Kaisla also worked on the project with me.