At Nitro I was the graphic designer and later AD of the global welding company Kemppi. My role included designing a full re-design of Kemppi.com in co-operation with Kemppi’s own team, Nitro and Crasman. I also produced all kinds of brand and product materials mainly for digital use with Kemppi’s marketing team. I also took part in Kemppi's film productions.
Kemppi.com was a big design challenge with its hundreds of product pages, language versions and a large amount of other content. The goal of the site was to re-think its whole business model from a traditional welding company to an IoT business. The project was a big team effort between Kemppi, Nitro and Crasman.
I also designed a lot of Kemppi’s marketing materials with the marketing team at Kemppi. For example, I designed a lot of materials for Kemppi’s next-generation welding product, the X8. I oversaw the product photoshoot and produced a ton of web, print and expo materials.
The site and all the marketing materials were produced in close co-operation between Nitro and Kemppi.